Communications

Making sure all our stakeholders have useful, timely and relevant information about the work of the All Together Better Sunderland programme is really important.

Whether they are all the staff involved in delivering services as part of the vanguard or the public, patients and carers who are supported by their work, we want to help people understand what the programme’s aims and objectives are.

To do this we have communications support to ensure that progress and developments are highlighted, for example through case studies; support literature; news stories, guides and market research, and the right channels are in place to share it– such as this website; bulletins; local and national media; social media and so on.

As well as promoting the work of the vanguard, communications support provides and guidance expertise campaigns and events and reports to the central New Care Models communications team to help share the work being carried out in Sunderland with other areas.

For more information contact atb@nhs.net